A question of paradigm

Bozeman has this thing called Music on Main, and it's basically evolved into an excuse to drink while walking through the middle of main street. In order to keep everything all benignly American, local bars hand out bright pink wrist bands after people show an ID at the door, and then serve drinks in an 'inconspicuous' plastic cup so people don't have to be alarmed by seeing a bunch of twenty somethings walking around with 'gasp' alcohol. It's amazing how four years of high school so completely dictate everything about how people behave in every single facet of their lives.

Sorry I digress...how does this pertain to bikes? These wristbands have emblazoned on them an admonishment against Montana's second favorite pass-time.



(For those of you not savvy enough with the internets to click on the above picture, it says "DUI, you can't afford it. Be Smart. Ride the Bus" (Not-so-cleverly edited by yours truely)

Me being me, I felt the need to alter it a bit to turn it from a rather preposterous suggestion to a far more practical alternative to something powered by fossil fuels. Seriously, what would you rather do; sit on an odd smelling bus full of strangers (that you waited twenty minutes for), or have a pleasant midsummer evening ride on the most efficient form of transportation yet devised by man?

It reminds me of King Solomon who said 'there is nothing new under the sun'. I've remarked many times to sEtOH, Captain E, DNA, and the Coyote that over the last eight weeks, more and more people have been riding bikes around Bozeman. Every day on my ride into work I see another middle-aged guy wearing a Bell helmet with a neon yellow nylon cover riding an old school touring bike down one of Bozeman's main drags.

What does this all mean? I have no idea. But clearly you are smarter than American Big-Business. Cuz some generic ad company is pushing riding a bus, and true blue patriots are naturally falling into the most spontaneous solution to the sloth of fossil fuel that there is. (OK, Miller isn't really the 'true blue patriot' I'm just as much of a slave to a clever ad campaign as the next idiot. But hey, they play to a certain crowd.)

Whatever. Share the stoke with the other riders you see. They get what so many others continue to refuse. They get what you've probably embraced for far longer than it was fashionable. But hey! They get it! And even if they don't get it, you should help and encourage them until they get it. Cuz the future looks bleak for American obesity and increased habitual cycling has all kinds of benefits. And, even if it weren't for any of those things I know for certain that there is something about riding a bike, and if we get everyone to get that then everything else will be ok.

Be safe out there! Make sure your family knows you care, and tell your friends that they kick ass!

--Hundred Dolla bill ya'll

2 comments:

Tom said...

that looks remarkably like the bar of Old Chicago..... thought i saw one/some of y'all there. who can argue with cheap pizza and pbr though.

Singletrack Mind said...

It is the bar at OC...we flock to cheap beer like...well, cheap bike geeks flocking to cheap beer.

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